The best smartphone brand in China is totally unexpected 2022-04-29 03:05:55


Honor Magic 4 Pro Eye of Muse 2jpg

Harley Maranan / Android Authority

tl; DR

  • Honor ranks first in the Chinese smartphone market.
  • The brand wasn’t even in the top five a year ago.

Huawei It was forced to sell Honor again in November 2020 due to US sanctions, making it an independent brand in the process. Now, more than a year after Honor gained independence, the company has reportedly risen to the top of the smartphone market in China.

a Market share report for the first quarter of 2022 Canalys showed that Honor was the number one brand in the country, shipping 15 million units and representing 20% ​​of the market. That makes for a year-on-year growth of 205%, with Honor occupying just 5% of the market in the first quarter of 2021. In fact, Honor wasn’t even in the top five at the time, taking a distant sixth place.

It’s a surprising turn of events given that Honor is basically a completely new brand on paper. However, the company still shares some DNA with Huawei when looking at a few devices (such as the Honor 50 series). So it’s not starting from scratch in some ways.

Smartphones Canalys Q1 2022 China

Otherwise, Oppo (18%) and Apple (18%) rounded out the podium in China. Oppo is already down 34% compared to last year while Apple has 17% year-over-year growth. So Apple could theoretically threaten Honor’s lead if the Cupertino company can maintain the momentum and if Honor’s shipments slow significantly.

Vivo (16%) and Xiaomi (14%) are close to the top five. These brands saw annual declines of 44% and 22%, respectively. In other words, Honor and Apple were the only two brands in the top five that experienced year-over-year growth.

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