Snap’s New Pixy Drone Is a $230 Selfie Machine 2022-04-28 14:49:45


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Snap hasn’t had the best luck making and selling hardware. Still trying again – this time with a miniature drone to take regular photos and videos. He’s the type to hope you’ll share on the Snapchat messaging app.

The pixie It’s a $230 square drone in light yellow. It’s the size of the palm of your hand and is designed to require as little drone flying skill as possible. The kid-like design tries to make the flying camera look so cute that people may overlook any privacy implications.

Snap CEO Evan Spiegel announced the drone Thursday at the Snap Partners Summit. Pixy, which can be ordered now but ships in 11 to 12 weeks, captures photos and videos in the same quality as modern smartphones. It doesn’t have a controller and instead just floats out of your hand to do its work and back down.

Social media companies have been trying to break into the hardware for the past few years. Spiegel uses the line that Snap is “camera company“Since its first public offering in 2017. However, there has been a shortage of actual cameras from Snap.

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The company’s foray into hardware began with the original glassesA pair of sunglasses with cameras in the frame can only be bought when you smile yellow vending machines – Or at distributors who have set up shop around them. The company recently introduced a pair of camera glasses to the public in 2019, and since then it has focused its efforts on these glasses. Spectacles next generation sunglassesThe first wearable device with built-in augmented reality screens.

The parent company of Facebook Meta released similar glasses last year, called Ray ban storiesIt can shoot videos and photos from small compact cameras. The company has not released sales figures for the product.

The category of eyeglasses with cameras has raised experts’ concerns about privacy and surveillance, going back to Google’s own attempt, Google glasses. Adding small, hard-to-detect cameras and microphones to a standard accessory might make it easier to take hands-free videos and photos, but it’s hard for people to know when they’re recording and giving consent.

Snap has been rumored to have been working on a drone since 2017, and after those rumors started to surface Consolidation last yearFinally, the company was able to build the flying camera. Snap’s official launch of drone technology puts the company in competition with established companies such as DJI, the famous Chinese drone maker.

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Other companies have tried to make similar ordinary drones, but failed. GoPro launched its ill-fated Karma in 2016 and grounded it less than two years later. Made by ZeroZero Robotics Hover passport camera, which is no longer available on their site. And in 2015, a company named Lilly Robotics He made an incredibly similar drone specifically for capturing selfies and other social media-friendly moments, but it costs $1,000. That company has since closed.

Despite similar attempts in the past, the Pixy has some key differences from many of the drones currently flying. There is no way to fly a Snap drone manually – instead, you fly along one of four preset flight plans to act as an airborne photographer. And while Pixy comes with 16GB of storage, there doesn’t seem to be a way to add more when needed.

This means that once Pixy is filled with photos and videos (or “Snaps” in company parlance), customers can’t swap out memory cards and start capturing more. Instead, you’re supposed to transfer that media to a smartphone, at which point the photos and videos can be edited within the Snapchat app. However, the biggest limiting factor may be the drone’s battery life.

The company says the Pixy can be sent for five to eight flights after a single charge of its included battery, and of course, Snap will sell additional battery packs to keep the drone flying and shooting for longer.