Snapchat Plus paid subscription is official, costs $3.99/month

Plans for a Snapchat Plus-paid subscription were unveiled by a developer earlier this month, pushing the company to confirm the possibility was under test. Snap has today announced that the subscription is official and will be launched this week …

Background

We first heard about plans for Snapchat Plus a few weeks ago as a developer and researcher Alessandro Paluzzi spotted code tested by the social network. The company quickly confirmed his findings.

Details about Snapchat Plus were first found by developer and researcher Alessandro Paluzzi. A Snap spokesman confirmed to The Verge that the company has done internal testing of a new subscription plan that will give users exclusive features on the Snapchat app as well as early access to new public features.

“We are conducting early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We are excited about the potential of sharing exclusive, experimental and pre-release features with our subscribers and learning more about how we can best serve our community.”

Snapchat Plus paid subscription

If the feature was actually in “early” testing, the company appears to have made a quick decision to move on. Snap has now revealed details to The edge.

Starting this week, Snap is starting to offer an optional subscription called Snapchat Plus, which unlocks exclusive and early access features.

At a cost of $ 3.99 a month, the subscription is aimed at “the people who spend most of their time communicating with their closest friends on Snap,” says the company’s SVP of Product, Jacob Andreou. The edge.

But if you were hoping for an ad-free experience, you will be disappointed. The company claims that it will not make any significant money on the subscription and that ads will remain.

Andreou says there are no expectations that Plus will be a “significant new source of revenue” […] and “ads will be at the heart of our long-term business model.”

So what do you get for your four kroner a month? Little.

Snapchat Plus is mostly a cosmetic upgrade. The most notable features include the ability to change the style of the app icon, see who retold a story, and pin one of your friends to the top of your chat history as a “BFF” […]

Going forward, Andreou says “single-playerish” features like the BFF pin are likely to remain closed to Plus subscribers, while features that rely on interaction with others will eventually be released to the entire user base.

Snapchat Plus launches this week in the US, Canada, UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates.