Social media giant Snap launched its second hardware product this week with the launch of its Pixy drone. The $230 device comes with a camera for still photos and videos, and can be set to hover in place or automatically track the user.
Like Spectacles, the company’s camera-equipped smart glasses, recorded footage (which doesn’t include audio) on the Pixy isn’t limited to snap chat The app, which can be downloaded to a smartphone to be edited and shared anywhere. design and marketing pixie fair spot like glasses, and appears poised for mainstream adoption. But similar to Spectacles, this may be a product without an easily apparent built-in market.
Most drone photographers and videographers today are either amateurs or professionals. The 2.7K pixie video resolution is lower than the 4K resolution that many in the drone community are accustomed to when shooting expansive cityscapes and aerial shots. For just $200, DJI’s Mini 2 offers 4k video and more control via the remote control, while the Pixy only uses preset controls.
So who exactly is Pixie? Nobody and some kind of person
Because of Pixy’s simplified preset controls, and relatively low-resolution footage, Snap’s drone may be intended to appeal to young adults. General Z users. severely 48% of Snapchat’s Users fall into that demographic. However, in an age when pre-teens are creating an elaborate setting, and pluraland Twitch and YouTube livestreams, streamlined technology isn’t necessarily necessary.
Likewise, Snap’s Spectacles camera smart glasses and . continue to be updated Progress To the public, although little is mentioned, the product has gained great traction. The minuscule impact of Spectacles and the unlikely curiosity of Pixy can make it seem like Snap is hopelessly addicted to expensive hardware experiences. All while the majority of its profits and market footprint are rooted in software.
Snap allows the public to participate in its research and development
But what if you could combine Facebook’s influence on social media with Apple’s dominant hardware profile? You might have something very similar to what Snap is building. Specifically, the Spectacles and Pixy glasses, each one polished to perfection from packaging, to pricing, to marketing, may be a hands-on exercise for the company’s real hardware launch: the Snap smartphone.
Currently, Snap relies on its friendly relations with smartphone makers such as Apple and Samsung, both of which it has partnership with different on snapchat Initiatives. When not ifSnap has finally decided to channel its hard-earned hardware expertise into the smartphone market, and these partnerships may not be easy to achieve.
As the big tech mobile and software and hardware companies, led by Tim Cook (Apple), Mark Zuckerberg (META), and Sundar Pichai (Alphabet), have matured into less interesting corporate firms, Snap founder and CEO Evan Spiegel makes small but exciting moves. Interesting graceful toward the future hint that the next Apple company could be launched at Snap’s headquarters in Santa Monica, California. But Snap’s version will have the weight of Apple’s social media lackGoodwill and social media growth dead now Struggle for maintenance.