Google will let you order fewer ads about weight loss and dating 2022-04-28 07:00:00


Google is expanding the options for sensitive ad categories, allowing users to limit the number of ads they see about dating, pregnancy, parenting, and weight loss, and making those settings apply to more places. The feature was introduced as a way to allow people to see fewer ads on YouTube about potential Addictive gambling or alcoholic productsBut it now appears that Google is extending it to other potentially uncomfortable or painful topics.

Your settings will now apply to all Google ad networks, not just YouTube ads, according to Elia Lawal, a spokesperson for the company. google says The Network is a “combination of more than two million websites, videos, and apps” through which advertisers can target users.

To access the feature, go to Ad settings page and scroll to “YouTube sensitive ad categories”. From there, you can click the Watch Less button next to the categories you like best. The page will warn you that you will still see the same number of ads overall, and ask you to confirm the choice. You can also “allow” the categories you selected earlier in the past.

The Google Support page for sensitive ad categories Note that although it should show you fewer ads for products in each category you choose to limit, themes may still appear in other ads. It gives an example of “an airline ad showing someone drinking a glass of champagne”. The company also notes that it “does not allow advertisers to personalize ads based on certain topics, such as alcohol and gambling, but you may see ads about these things based on related interests,” such as brewers targeting sports fans.

While gambling and drinking may not appear often in advertisements for the general public, avoiding some of the newly added categories may be more difficult. Advertisement for chewing gum Highlight people in a relationshipor an advertisement for shavers may Introduce the idea of ​​paternity. Google’s support page notes that you can still see these types of ads even if you request to restrict them – you shouldn’t just have ads on, say, a dating app or diapers (unless, of course, the video you’re using to watch is a sponsored place for those things baked).

Even with these limitations, it’s good to see that Google is working to give people “more control over their ad experience,” Karen Hennessy, the company’s group product manager for ad privacy, said in a statement emailed to the edge. It’s the right kind of optimization for Google and its users; You can choose to see fewer ads that are likely to make you uncomfortable, and advertisers can better target a receptive audience.

Hennessy also said that Google “will continue to listen to user feedback and study which categories this feature will be expanded to in the future.”