Google Play Store apps privacy labels start appearing 2022-04-26 10:30:00


Google has announced the launch of a new security section in the Play Store designed to show users more details about the data apps collect and how they are used. The section will be rolled out gradually to users over the coming weeks, and app developers have until July 20 to add the information to their lists — so the section may not appear immediately to everyone. was the initiative First announced last year.

According to Google, the section is an attempt to give users more information and context. It will list the data each developer collects, if they share it, and their security practices (such as whether they encrypt data in transit). There will also be information about whether the developer follows the Google Play Families Policy as well as whether its security practices have received endorsement from a third party.

Sections can be expanded to see more information.
Image: google

More information can be found on what developers need to disclose On this support page. According to the page, misrepresentation of the app’s data collection practices or failure to fill in this section could mean that app updates are blocked, and may be removed from the Play Store. Even developers with apps that do not collect any user data are required to complete this form and provide a link to their privacy policy.

Newly discovered transparency in the Play Store comes after launching a file Similar feature in Apple App Store It’s late 2020. But Google’s support page notes that its security section isn’t necessarily a single counterpart to Apple’s, so developers can’t expect to provide exactly the same information for both. The page reads “The rating and framework of the data security department on Google Play may differ materially from those used in other app stores.”

This initiative is part of Google’s ongoing efforts to ensure that Play Store apps respect user privacy. Earlier this month announced plans to Availability Restriction outdated apps on the Play Store in an effort to ensure that those available for download use the latest privacy and security features of Android.