If you plan to buy a stronghold F-150 Lightning Electric Pickup Truck a truck Just to flip it, you have to wait at least a year. Here’s How Ford Effectively Kills F-150 Lightning Resell before it thrives.
Ford won’t let you resell your F-150 Lightning electric truck
Are you familiar with the Supreme streetwear brand? Supreme has sold every brand product under the sun, from t-shirts to bricks (yes, you read that right). The difference between a $0.57 brick from Home Depot and a $100+ branded brick from Supreme is the width. Home Depot bricks can become more expensive if there is suddenly a nationwide shortage. The bottom line is that Supreme makes remarkable profit margins by keeping its products exclusive.
The same rules of supply and demand apply to any product, including Ford cars. In 2021 Ford revived the Bronco Board. Thanks to a limited supply exacerbated by a global pandemic, Bronco models are becoming very exclusive. Sellers saw this as an opportunity to take advantage of Bronco’s limitations and make huge profits by selling Bronco models.
The end result was a market resale notable enough to make headlines. Bronco models are listed for Double your MSRP on eBay. Ford clearly doesn’t want that to happen with the popular F-150 Lightning electric pickup truck. It eliminates the possibility of the F-150 Lightning resale market in its infancy.
Ford learned a lesson from the Bronco resale market
The Blue Oval received a lot of criticism for the way Bronco’s orders and deliveries were handled. There were almost not enough Broncos to drive around, and some lucky owners who booked SUVs were flipping them for obscene prices. This left a bad taste in the mouths of many consumers who wanted Bronco models.
Ford avoids another resale failure by having buyers sign a contract. to me Inc.comFord may have F-150 Lightning owners sign a contract that prevents them from selling the F-150 Lightning for at least one year. Why exactly a year?
Ford already has 200,000 reservations For the F-150 Lightning. The majority of those reservations are for the base model Pro and XLT trim. These decorations have currently been on sale for at least a year. The no-resale contract may allow Ford to cool off the market, effectively eliminating any resale bubble from emerging due to the limited supply of electric trucks.
When can you buy a Ford F-150 Lightning?
Production of the F-150 Lightning began recently, but that doesn’t mean the average American will be behind the wheel anytime soon. It could take a year for Ford to produce more Pro and XLT models after fulfilling several pre-orders and reservations. lariat Platinum rims seem to be available for a while, but they are much more expensive than lower rims.
If you want an F-150 Lightning Pro or XLT, spring 2023 might be your best chance. However, it could drop to pre-orders in 2023.