The online store offers more than 200 individual parts and tools, such as iPhone screws, cameras, batteries, screens, SIM card trays and more, allowing customers and third-party installers to access genuine Apple components for the first time. Previously, apple (AAPL)
Users had to rely on in-house repair service or authorized repair centers to fix the devices.
The components for sale are intended for iPhone 12, iPhone 13 and iPhone SE (3rd generation) smartphones.
At the moment, the store is only available to customers in the US but to the company She said
It will expand to other countries later this year. It also has plans to add manuals, parts, and tools to make repairs on some Mac computers by the end of the year.
The launch of the store on Wednesday comes after advocates for The Right to Reform movement
Long pressure on lawmakers and tech companies to give consumers the option to repair the devices themselves. In July, President Joe Biden issued an executive order
Directing the FTC to issue rules requiring businesses to allow DIY repairs. Then the Federal Trade Commission voted unanimously to ramp up law enforcement against the reform restrictions.
Lina Khan, chair of the Federal Trade Commission, said in a statement: statment
At a time when restrictions “can significantly raise costs for consumers, stifle innovation, close employment opportunities for independent repair shops, create unnecessary electronic waste, delay timely repairs, and undermine resilience.”
Apple said prices for parts — which range from $0.20 screws to a $312 iPhone 12 Pro Max display kit — are the same as available to Apple’s current network of authorized retailers for repair. She added that customers who return parts for recycling will receive a credit.
Samsung announced last month Similar program
This will allow users of some of its flagship Galaxy devices to repair their own products starting this summer.
Companies like Apple and Samsung have come under fire for using tactics that make it difficult for independent repair companies to access devices, such as using non-removable memory or batteries, or sealing devices with special glue. The companies argue that this is done to ensure products are properly repaired by authorized repair services.
Although Apple gives customers access to its components, it still urges people without repair experience to seek professional help for repairs.
“For the vast majority of customers who do not have experience repairing electronic devices, visiting a professional repair provider with certified technicians using genuine Apple parts is the safest and most reliable way to get repaired,” the company said in a press release.