Googles tracing initiative omit billions

It’s an obstacle that will disproportionately affect some regions and populations. While smartphone adoption in North America and Europe is around 83% and 76%, respectively, and 72% in the Greater China region, that number drops to 62% for the rest of Asia and 45% in sub-Saharan Africa, according to GSMA.


Thielke said regions with lower smartphone penetration could still provide samples that can be extrapolated for “better modeling than if there was nothing in place.” But their demographics and economic disparities could also skew results. For example, urban and rural areas may have significantly different smartphone adoption and usage, he said.

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